“Denim was freedom, denim was the biggest dream,” says Renzo Rosso of the early days of Diesel, the casual denim brand that he launched in 1978. Today, Rosso stands at the helm of OTB, the fashion group that encompasses Diesel, Maison Margiela, Marni, Viktor & Rolf, Staff International, and Brave Kid. These companies are connected by the same streak of rebellion that has marked Rosso’s own career—a sense of going against the grain and a commitment to creation that goes above and beyond commercial restraints. Each embodies Rosso’s mantra, “only the brave, challenging the rules, fostering creativity,” and promotes, first and foremost, the proud label of fashion “Made in Italy.”
OTB 60: Radical Renaissance traces the evolution of the group from the founding of Diesel to the present, exploring how each of the brands marries craftsmanship with industrial production. Featuring photography from the most eye-catching campaigns and groundbreaking runway shows, this volume introduces the worlds of fashion visionaries from Rosso himself to Martin Margiela, Nicola Formichetti, John Galliano, Consuelo Castiglione, and Viktor Horsting and Rolf Snoeren, making it a must-have for any fashionista.